UCLA EXTENSION STUDY COURSE

http://www.uclaextension.edu/

COURSE DESCRIPTION
  




The Music Business Now: How It Really Works, and the People and Events that Influence It

X 448.75               Music   4 units   $515
 

  

(Formerly Artist Development for Artists and Managers.)  In light of the massive changes the entertainment industry has undergone recently, this course provides a timely and advanced guide to music and entertainment from several vital perspectives.  Classes include lectures and focused seminars with the best, brightest, and most influential executives in the music business today.  Subjects include making deals, the rules of the game, new artist development, brand creation and marketing, building and maintaining a fan base, the live show and touring it, selling on the Internet and marketing via new media, sales and retail, music publishing/licensing, film and television, MTV, and radio and video promotion. Personal relationships are of paramount importance in any business, but all the more so in the music business, which is influenced by a handful of key executives.

Here, students meet, learn from, and have a chance to forge connections with, top executives in the entertainment business today via one-on-one class interviews as well as panel discussions. 

Guest speakers scheduled to appear (subject to availability) include: Andy Slater, President, Capitol Records; Polly Anthony, Co-President, Geffen/Dreamworks Records; Ron Fair, President, A&M Records; L. A. Reid, CEO, Island/Def Jam Records; Steve Bartels, President, Island/Def Jam Records; Scott Pascucci, President, Warner Strategic Marketing/Rhino Records; Danny Strick, President, Sony/ATV Music Publishing; Scott Francis, President, BMG Music Publishing; David Renzer, President, Universal Music Publishing; Kenny MacPherson, President, Chrysalis Music Publishing; Irving Azoff, CEO, Azoff Music Management (Christina Aguilera, Van Halen, Jewel, The Eagles); Jeff Kwatinetz, CEO, The Firm (Snoop Dogg, Korn, The Dixie Chicks, Ice Cube, Michelle Branch, Leonardo DiCaprio, Vin Diesel, Cameron Diaz); Jim Guerinot, President, Rebel Waltz Management (No Doubt, Social Distortion, The Offspring, Nine Inch Nails, Hot Hot Heat); Kenneth Crear, Partner, Wright/Crear Management (Backstreet Boys, Chingy); Arthur Spivak, Spivak/Sobol Entertainment (Three Days Grace, A Perfect Circle, Zach De La Rocha, Yellowcard); Andy Gould, The Firm (Linkin Park, Filter, Rob Zombie); Rick Sales, Sanctuary Music (Slayer, Morrisey); Richard Bishop, President, 3AM (Paul Oakenfold, Henry Rollins, The Crystal Method, BT); Herb Trawick, Manager, Brian McKnight; Rob Light, Head Of Music, Creative Artists Agency (CAA); Kevin Weatherly, Program Director, KROQ-FM; Phil Costello, Senior Vice President, Promotion, Reprise Records; Tom "Grover" Biery, Senior Vice President, Promotion, Warner Bros. Records; Peter Baron, MTV; Evan Prager, Vice President, Video/Promotion, Epic Records; Bill Silva, President, Hewitt/Silva Presents; Eric Herz, West Coast Talent Buyer, Clear Channel Entertainment; Tommy Nast, Executive Vice President, AEG Live/Concerts West; Steve Schnur, Worldwide Head of Music, EA Entertainment/Videogames; Larry Weintraub, President, Fanscape; Jay Frank, Head of Artist/Label Relations, Yahoo/Launch.com/MusicMatch; Jody Gerson, Executive Vice President, EMI Music Publishing; Mark Williams, Head Of A&R, Interscope Records (Manson, Queens of the Stone Age, Beck, No Doubt); Ron Laffitte, Senior Vice President, A&R, Capitol Records (Coldplay, Radiohead, Skye Sweetnam); Jeff Gelb, MIS/MediaBase; Rivers Cuomo, Weezer; and Ray Manzarek, The Doors;  Robby Krieger, The Doors;  John Densmore, The Doors.  

Fulfills Artist Management and Development requirement in Certificate Programs in The Music Business and The Business and Management of Film, Television, Digital Entertainment Media.

Course Open Reg# Q8535U 

No Textbook Required

UCLA:  39 Haines Hall
Wednesday ,  7-10pm
January 12 - March 30 , 12  mtgs.

Jeffrey Jampol, manager, The Doors, who, alongside partner Danny Sugerman, began his career managing and producing bands in San Francisco's emerging punk-rock scene. Mr. Jampol has worked in marketing and promotion for Atlantic Records, CBS Records, and Warner/Elektra/Atlantic, and consults labels, managers, and artists in the areas of marketing, artist development, branding, Internet music marketing, and deal negotiation. He also is a voting member of NARAS, and serves on AFTRA's Select Managers and Lawyers Advisory Committee.

Lenny Beer, co-founder, HITS Magazine, where he has been Editor-in-Chief since its inception. Mr. Beer also owns The Management Company, which represents, among other artists, the multi-platinum act Hoobastank, as well as the Coheed and Cambria, and dredg. His past positions include chart editor at Record World Magazine, and founding partner of MusicVision, an influential independent radio promotion and marketing company.

Tom Sturges, Executive Vice President, Creative Affairs, Universal Music Publishing Group which has over 240 writers/artists on their roster. Mr. Sturges oversees Universal's L.A. and New York offices, and has been involved in several key UMPG signings, including 3 Doors Down, 50 Cent and G-Unit, Vanessa Carlton, Eve, Dave Grohl, and Blink-182. Prior to his current position, Mr. Sturges was president of Chrysalis Music Group, where he signed such artists as Outkast, Smashing Pumpkins, and Montell Jordan. He was an appointee to the Governor's Mentoring Partnership by California Governor Pete Wilson, and is a voting member of NARAS where he serves on the Board of Governors

December 19, 2004

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