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Barney’s Beanery to Open Pasadena Version of Venerable Roadhouse

Barney’s Beanery, famous for its colorful collection of battered license plates that hang from the ceiling of the venerable roadhouse in West Hollywood, is asking Southern Californians to pitch in their old tins for displaying in its newest venue on Colorado Blvd. in Old Town Pasadena.

Set to open in February 2006, co-owner David Houston is in the process of constructing another replica of the roadhouse/famed celebrity hangout. The newest venue is the third beanery to open following the success of Barney’s on the Santa Monica Promenade, which began serving food and libations in September 2004.

Barney’s Beanery Pasadena will be a near replica of the original Beanery’s rowdy atmosphere – complete with road signs and movie mementos on the walls, lounge booths and a ceiling of battered old license plates. The food, as always, will be pure American comfort, with breakfast served at all hours, world famous burgers, pizza, burritos and their claim to fame, “The Second Best Chili in Los Angeles.”

“The history of Barney’s Beanery dates back to the 1920s when the original restaurant, located just off what was then Route 66, would pour a free beer for any tired new arrival to California who surrendered his or her out of state plates,” said Houston.

“Our ceiling is currently bare and we are in need of hundreds of sets of these colorful pieces of memorabilia to give it that real Barney’s touch.”

Patrons who bring in out-of-state license plates or California license plates 20 years old or older during the month of November will receive a free bowl of Barney’s chili at the West Hollywood and Santa Monica locations.  

The original Barney’s Beanery boasts a history to impress even the best of name-droppers. Remembered as the gathering place for early glamour days stars like Greta Garbo and Clark Gable, and later counterculture musicians like Jim Morrison, Janis Joplin and Jimi Hendrix, the West Hollywood venue is still going strong with regulars like Drew Carey, Adam Sandler and Quentin Tarantino, and a whole slew of notables that reads like the current guest list for The Tonight Show.     www.idafan.com

Just like the Barney’s Beanery in Santa Monica, the Pasadena site will be the third one that is located on Route 66. “This is really an odd coincidence, but we’re thrilled to keep the Route 66 tradition going,” said Houston.

When the doors do open, Barney’s Beanery will offer the same mega menu of 700 items that defies the latest diet trends and refuses to change. To quench thirsts, Barney’s Beanery boasts a choice of close to 200 imported and domestic beers with 40 available on tap.

Because time does march on, however, the new venue will have pumped up the amp age on user-friendly technology with a host of television screens strategically placed throughout the eating area, bar and upstairs pool area, so that no one will miss “the catch”, a slam dunk, or that amazing slide home. Just as in the previous two sites, a colorful drop-lamped interior provides subdued lighting and is geared toward a very casual meal with friends and/or watching almost any kind of sport or event that satellites can beam in.      www.idafan.com

Barney's Beanery gets its name from the original depression era roadhouse in West Hollywood when the restaurant used to serve its mainstay -beans - to customers on Route 66. The newest Barney’s Beanery site is located at 99 E. Colorado Blvd. in Old Town Pasadena. Barney’s Beanery, Santa Monica, is located at 1351 3rd St., just off of Santa Monica Blvd. on the Third Street Promenade. The original restaurant is located at 8447 Santa Monica Blvd. in West Hollywood.
 

January 6, 2006

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